Incontinence affects one in five people in the UK and demand for products to treat it is soaring. Could it be down to advertising, or a ‘pad culture’ in hospitals, where patients are left in nappies for hours? Incontinence affects one in five people in the UK and demand for products to treat it is soaring. Could it be down to advertising, or a ‘pad culture’ in hospitals, where patients are left in nappies for hours?