British Airways, Airline industry, Business, Travel & leisure Business | The Guardian
Complaining about BA is a ‘national sport’, but even critics says its £7bn turnaround plan is starting to bear fruitIt’s been a long and turbulent time since anyone used British Airways’ old slogan “the world’s favourite airline” with a straight face. After a decade during which the UK flag carrier was tarnished by cost-cutting, IT fiascos, mass redundancies and strikes, BA was then pushed to the brink by Covid.Hopes of a smooth recovery disappeared like lost luggage on a carousel, as cancellations and delays plagued an airline seen as pricier than short-haul competitors and dowdier than the Gulf carriers. With burgeoning complaints about customer service, pledges by bosses to turn things round were met with some scepticism. Continue reading…
Complaining about BA is a ‘national sport’, but even critics says its £7bn turnaround plan is starting to bear fruit
It’s been a long and turbulent time since anyone used British Airways’ old slogan “the world’s favourite airline” with a straight face. After a decade during which the UK flag carrier was tarnished by cost-cutting, IT fiascos, mass redundancies and strikes, BA was then pushed to the brink by Covid.
Hopes of a smooth recovery disappeared like lost luggage on a carousel, as cancellations and delays plagued an airline seen as pricier than short-haul competitors and dowdier than the Gulf carriers. With burgeoning complaints about customer service, pledges by bosses to turn things round were met with some scepticism.
