Scratchy tags? Why some fashion brands are getting rid of garment care labels

Scratchy tags? Why some fashion brands are getting rid of garment care labels

Some in the industry are advocating for digital tags for better supply chain transparency – while others say tag-free clothes are simply more comfortable

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When I went to wear a new bra and underwear set recently, I noticed both had garment care labels that were easy to remove. They instructed me to stretch the tag gently and pull the end of a loose thread. After a moment considering how annoying labels on underwear can be, I followed the instructions, and the labels came loose.

Examining the information they contained, it dawned on me how quaint it is to print information about a garment on a piece of fabric and sew it on the inside like a little keepsake. Although these labels have been sewn into clothes for decades, some in the industry are questioning if they could take on a more efficient form.

Continue reading… Some in the industry are advocating for digital tags for better supply chain transparency – while others say tag-free clothes are simply more comfortableGet our weekend culture and lifestyle emailWhen I went to wear a new bra and underwear set recently, I noticed both had garment care labels that were easy to remove. They instructed me to stretch the tag gently and pull the end of a loose thread. After a moment considering how annoying labels on underwear can be, I followed the instructions, and the labels came loose.Examining the information they contained, it dawned on me how quaint it is to print information about a garment on a piece of fabric and sew it on the inside like a little keepsake. Although these labels have been sewn into clothes for decades, some in the industry are questioning if they could take on a more efficient form. Continue reading… Australian fashion, Sustainable fashion, Australian lifestyle, Fashion, Life and style 

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