The move aims to encourage AMCs to collect only as much funds via NFOs as can be deployed in a reasonable time, and to discourage any mis-selling of NFOs of the mutual fund schemes. The new rule will come into effect from April 1. The move aims to encourage AMCs to collect only as much funds via NFOs as can be deployed in a reasonable time, and to discourage any mis-selling of NFOs of the mutual fund schemes. The new rule will come into effect from April 1. Economic Times