If you’re an Australian SME looking to take your business to the next level, the recent DigiTech Mission to India is the kind of opportunity you won’t want to miss.
Hosted by Austrade, this mission brought 14 Australian tech companies to India’s booming digital market. And let’s just say—there’s a lot for Aussie SMEs to learn, connect with, and grow from.
What’s all the buzz about?
India’s tech scene is thriving and growing fast. Think of it as a tech playground with endless opportunities for innovation. The DigiTech Mission took Aussie founders to some of India’s top innovation hubs, including Bengaluru and Chennai. During the mission, they attended over 80 business meetings, visited major tech accelerators, and made real connections with industry experts. Here’s why it matters for you.
Key takeaways
- Imagine visiting a startup powerhouse like the IIT Madras Research Park—a hub that’s already helped over 150 startups thrive. Or picture yourself chatting with HCLTech, a global tech giant with a presence in 60 countries. The mission gave Aussie SMEs the chance to meet potential partners, investors, and collaborators who could help take their businesses global.
- It wasn’t just about making connections—it was about striking deals. Australian companies like Next XR Group and ResMed sealed distribution deals, amplifying their reach in the Indian market. So, if you’re thinking about expanding your tech offerings, this is your chance to get in on the action.
- India isn’t just a tech market; it’s an innovation hub. Places like Posspole, a startup ecosystem that’s seen 90% of its ventures succeed, show you how businesses can grow quickly when they tap into the right network. India’s startup culture thrives on creating jobs and sparking new ideas, and Australian SMEs can join that wave.
Why India? The Indian market is growing at a rapid pace, with sectors like AI, cybersecurity, and medtechleading the way. If your business operates in one of these areas (or plans to), there’s no better time to get involved. With a market this hot, waiting too long might mean missing out on key opportunities.
How can you get involved?
Austrade’s India Tech Export Catalyst (ITEC) program could be your golden ticket to entering the Indian market. This free, online program runs for 6 weeks and helps businesses like yours create a custom market entry plan. You’ll get the tools you need to successfully expand into India—without all the guesswork.
The DigiTech Mission highlighted something crucial: Strategic partnerships are key to scaling a business. Whether it’s through local collaborations or tapping into India’s vast tech network, there are opportunities to build your brand and grow faster than you thought possible. By joining initiatives like the ITEC program, your business can learn the ropes and start making moves.
The program walks you through how to enter India’s growing tech market, connect with key players, and tailor your business for success. India is one of the world’s largest and fastest-growing tech markets. For Australian SMEs, this means huge potential for growth. The DigiTech Mission wasn’t just an event—it was a gateway to global opportunities. Whether you’re in AI, medtech, fintech, or cybersecurity, now’s the time to start looking at India as your next big market.
Get started now
India is calling—and there’s never been a better time for Aussie SMEs to answer. From forging connections to getting the inside track on India’s most promising innovation hubs, the DigiTech Mission was just the beginning. Now, it’s your turn to take the leap and tap into a market full of possibilities. Don’t wait—take advantage of the resources available and start growing your business internationally today.
Ready to make the leap? ITEC is a free, facilitated online program to help businesses explore a practical India market entry plan. The program runs part-time over 6 weeks. Register for the next cohort by 10 March 2025.
Email india@austrade.gov.au
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Looking to go global? India’s booming tech market is a goldmine for Aussie SMEs. The DigiTech Mission just opened doors to key partnerships and market insights—here’s how News, India, india australia trade Dynamic Business
