Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers. A study published in the International Journal of Business Performance Management has looked at its role in detail and found that many companies are directly interacting with consumers, building stronger brand connections, and gaining a competitive edge. Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers. A study published in the International Journal of Business Performance Management has looked at its role in detail and found that many companies are directly interacting with consumers, building stronger brand connections, and gaining a competitive edge. Economics & Business Phys.org – latest science and technology news stories
Social media enhances brand loyalty and consumer engagement: Study
