Soap operas are known for outrageous schemes and scandalous affairs, but an NYU researcher finds that they can also serve as effective interventions for preventing intergroup violence in conflict-ridden areas by shaping social norms, promoting understanding of different perspectives, and encouraging people to create change. Soap operas are known for outrageous schemes and scandalous affairs, but an NYU researcher finds that they can also serve as effective interventions for preventing intergroup violence in conflict-ridden areas by shaping social norms, promoting understanding of different perspectives, and encouraging people to create change. Social Sciences Phys.org – latest science and technology news stories
Social messaging in soap operas can prevent violence and intergroup conflict
