For years, Starbucks was the dominant coffee chain in China. Now rivals offering local flavors and cheaper prices are crushing the company’s bottom line in its second-largest market. Starbucks Corporation, Coffeehouses, Protectionism (Trade), China, Prices (Fares, Fees and Rates), Niccol, Brian, Luckin Coffee For years, Starbucks was the dominant coffee chain in China. Now rivals offering local flavors and cheaper prices are crushing the company’s bottom line in its second-largest market. NYT > Business
Starbucks’ China Problem: Coffee Drinkers Want More for Less
