Businesses are keenly aware that consumers value ethical business practices, including the protection of biodiversity, and many have committed to biodiversity conservation. A road block, however, turns out to be the large variety of ways that have been suggested to measure biodiversity and so the positive and negative impacts of business practices. Businesses are keenly aware that consumers value ethical business practices, including the protection of biodiversity, and many have committed to biodiversity conservation. A road block, however, turns out to be the large variety of ways that have been suggested to measure biodiversity and so the positive and negative impacts of business practices. Ecology Molecular & Computational biology Phys.org – latest science and technology news stories