In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement. In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement. Economics & Business Phys.org – latest science and technology news stories
Study reveals hidden costs of sponsored content for influencers
