Advertisers systematically pay more to show online ads to women than to men, especially in highly developed nations, according to research from the Universidad Carlos III de Madrid (UC3M) and IMDEA Networks. This gender-based price discrimination in digital marketing, known as the “pink tax,” contributes to increasing gender inequality, as women are charged more to access similar products and services. Advertisers systematically pay more to show online ads to women than to men, especially in highly developed nations, according to research from the Universidad Carlos III de Madrid (UC3M) and IMDEA Networks. This gender-based price discrimination in digital marketing, known as the “pink tax,” contributes to increasing gender inequality, as women are charged more to access similar products and services. Social Sciences Economics & Business Phys.org – latest science and technology news stories
Study reveals the existence of a hidden ‘pink tax’ in digital advertising
