Study shows entrepreneurs should tweak their pitches based on how innovative their idea is

In a study examining styles of pitching ideas to audiences, researchers found that pitches promoting radical ideas are better received when framed in concrete and explanatory “how” terms, while progressive ideas do better with abstract “why” style of pitches. In a study examining styles of pitching ideas to audiences, researchers found that pitches promoting radical ideas are better received when framed in concrete and explanatory “how” terms, while progressive ideas do better with abstract “why” style of pitches. Economics & Business Phys.org – latest science and technology news stories