Study suggests celebrities and influencers are less persuasive/likable when they turn off their social media comments

Researchers from University of Alabama and Vanderbilt University published a Journal of Marketing study that examines the negative consequences that celebrities and influences incur when they disable social media comments. Researchers from University of Alabama and Vanderbilt University published a Journal of Marketing study that examines the negative consequences that celebrities and influences incur when they disable social media comments. Economics & Business Phys.org – latest science and technology news stories