Conventionally, decision-making is portrayed as a rational process: individuals calculate potential risks and aim to maximize benefits. Yet, our brains do not always endorse rational action, particularly when an immediate response is required. Sometimes, individuals mistakenly choose objectively worse options because of how these options are perceived in a given context. Conventionally, decision-making is portrayed as a rational process: individuals calculate potential risks and aim to maximize benefits. Yet, our brains do not always endorse rational action, particularly when an immediate response is required. Sometimes, individuals mistakenly choose objectively worse options because of how these options are perceived in a given context. Social Sciences Economics & Business Phys.org – latest science and technology news stories
The right to be wrong: How context or human rationality may influence our decisions
