Trump’s Personality Cult Plays a Part in His Political Appeal

Personality measures suggest Donald Trump exerts a cult of personality over his followers, people who are psychologically susceptible to his appeal. This could help explain how he has succeeded in U.S. politics while other populists have not

 Personality measures suggest Donald Trump exerts a cult of personality over his followers, people who are psychologically susceptible to his appeal. This could help explain how he has succeeded in U.S. politics while other populists have not  Scientific American Content: Global

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