Uniqlo, Fashion, Retail industry, Business, Kendrick Lamar, UK news, Japan, World news, Asia Pacific Business | The Guardian
Super Bowl appearance continues the retailer’s vibe shift from slightly boring staples into a raved-about brandAlmost a week on from the Super Bowl, Kendrick Lamar’s half-time performance is still being talked about. In particular, the pair of boot-cut jeans worn by the American rapper as he commanded the stage. But while those came from the luxury fashion brand Celine and cost £830, the scores of backup dancers surrounding him wore a high street label – to be precise, £19.90 oversized T-shirts and long-sleeved tops from Uniqlo.It is another big coup for the Japanese-founded retailer that has steadily grown its presence on the British high street with 20 stores and counting. For a brand previously seen as a little boring, all beige and greige logoless casual wear, it is quite the vibe shift. It now infiltrates the wardrobes of everyone from gen Z youngsters who love its cargo joggers and cult crossbody bag, to their grandparents who rave about its Heattech thermals and affordable cashmere jumpers. Continue reading…
Super Bowl appearance continues the retailer’s vibe shift from slightly boring staples into a raved-about brand
Almost a week on from the Super Bowl, Kendrick Lamar’s half-time performance is still being talked about. In particular, the pair of boot-cut jeans worn by the American rapper as he commanded the stage. But while those came from the luxury fashion brand Celine and cost £830, the scores of backup dancers surrounding him wore a high street label – to be precise, £19.90 oversized T-shirts and long-sleeved tops from Uniqlo.
It is another big coup for the Japanese-founded retailer that has steadily grown its presence on the British high street with 20 stores and counting. For a brand previously seen as a little boring, all beige and greige logoless casual wear, it is quite the vibe shift. It now infiltrates the wardrobes of everyone from gen Z youngsters who love its cargo joggers and cult crossbody bag, to their grandparents who rave about its Heattech thermals and affordable cashmere jumpers.