Use nicotine, win an iPad! Zyn’s viral rewards program fuels addiction fears

The trendy nicotine pouch company is following in the marketing footsteps of Marlboro and Camel

Cigarette-branded swag has long been the cool kid apparel of choice – walk a block of any artsy neighborhood in the US, and you’ll probably peep a red Marlboro baseball cap or green-and-white striped Newport fanny pack. For the latest form of nicotine promotion that concerns parents and public health advocates, check out Zyn’s reward program.

The flavored nicotine pouch has become a gen Z status symbol, with Fortune reporting that users are hoarding Zyn containers, which come emblazoned with QR codes that can be used to collect points – 15 points per can, up to 60 points per month. Redeeming these points on Zyn’s website unlocks items like iPads, Dyson Airwraps, KitchenAid mixers, and Tory Burch tote bags.

Continue reading… The trendy nicotine pouch company is following in the marketing footsteps of Marlboro and CamelCigarette-branded swag has long been the cool kid apparel of choice – walk a block of any artsy neighborhood in the US, and you’ll probably peep a red Marlboro baseball cap or green-and-white striped Newport fanny pack. For the latest form of nicotine promotion that concerns parents and public health advocates, check out Zyn’s reward program.The flavored nicotine pouch has become a gen Z status symbol, with Fortune reporting that users are hoarding Zyn containers, which come emblazoned with QR codes that can be used to collect points – 15 points per can, up to 60 points per month. Redeeming these points on Zyn’s website unlocks items like iPads, Dyson Airwraps, KitchenAid mixers, and Tory Burch tote bags. Continue reading… Life and style, US news, Tobacco industry, Business, Social media 

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