The 30-30-30 rule, popularized by Tim Ferriss and Gary Brecka, suggests consuming 30 grams of protein within 30 minutes of waking, followed by 30 minutes of light exercise, to promote weight loss and boost energy. The 30-30-30 rule, popularized by Tim Ferriss and Gary Brecka, suggests consuming 30 grams of protein within 30 minutes of waking, followed by 30 minutes of light exercise, to promote weight loss and boost energy. Health and Fitness, Health Tips, Exercises & Workout Tips, Diet & Wellness | Times of India Lifestyle