In New Zealand, farmers and the largely urban general public are held to have differing views on what is meant by being a “good farmer.” Anecdotally, farmers see themselves as stewards of the land for future generations, using management practices that would be considered environmentally sustainable, whereas the urban public disagrees with such a portrayal. But does a rural/urban difference of viewpoint about “good farmers” really exist? In New Zealand, farmers and the largely urban general public are held to have differing views on what is meant by being a “good farmer.” Anecdotally, farmers see themselves as stewards of the land for future generations, using management practices that would be considered environmentally sustainable, whereas the urban public disagrees with such a portrayal. But does a rural/urban difference of viewpoint about “good farmers” really exist? Agriculture Phys.org – latest science and technology news stories