Why advertisers pay more to reach viewers who watch less

A new study finds that viewers’ income and likelihood of buying a product are not the factors that determine how much it costs to reach them— it’s how active they are on the platforms where the ads run. A new study finds that viewers’ income and likelihood of buying a product are not the factors that determine how much it costs to reach them— it’s how active they are on the platforms where the ads run. Economics & Business Phys.org – latest science and technology news stories