The term refers to what we have internalized as the fair price for a product or service. It’s often out of sync with what things now actually cost. Prices (Fares, Fees and Rates), United States Economy, Inflation (Economics), Economics (Theory and Philosophy), Consumer Behavior, Restaurants, Thaler, Richard H The term refers to what we have internalized as the fair price for a product or service. It’s often out of sync with what things now actually cost. NYT > Business