The nostalgia-fueled production has been the most-watched entertainment program in the United States for the past three years, ahead of the Oscars and the World Series. Parades, Television, Thanksgiving Day, Ratings (Audience Measurement), Holidays and Special Occasions, Macy’s Inc, NBCUniversal The nostalgia-fueled production has been the most-watched entertainment program in the United States for the past three years, ahead of the Oscars and the World Series. NYT > Business