Researchers from Texas Christian University, Brooks Running, and University of Washington have published a new study that examines why underrepresented consumers may feel skeptical towards product line extensions aimed at inclusivity and how companies can do better to reach them. Researchers from Texas Christian University, Brooks Running, and University of Washington have published a new study that examines why underrepresented consumers may feel skeptical towards product line extensions aimed at inclusivity and how companies can do better to reach them. Economics & Business Phys.org – latest science and technology news stories
Why inclusive product lines may not be seen as equally positive by all consumers—and how companies can respond
