To reach younger and more diverse audiences, Broadway shows are increasingly looking to Instagram and TikTok creators. Theater, Theater (Broadway), Social Media, Box Office Sales, Advertising and Marketing, Instagram Inc, TikTok (ByteDance), X (Formerly Twitter), Jordan, Jeremy (1984- ), Noblezada, Eva, The Great Gatsby (Play), Jaja’s African Hair Braiding (Play), Mary Jane (Play), facevalue To reach younger and more diverse audiences, Broadway shows are increasingly looking to Instagram and TikTok creators. NYT > Business
Why ‘The Great Gatsby’ and Other Broadway Shows Are Turning to Influencers
