‘Wicked’ and ‘Gladiator II’ Jump-Start the Box Office, but at a Cost

Battling a 27 percent decline in domestic ticket sales compared with before the pandemic, studios left no marketing drum unthumped in releasing the movies. Box Office Sales, Movies, Advertising and Marketing, Paramount Pictures, Universal Pictures, Erivo, Cynthia, Grande, Ariana Battling a 27 percent decline in domestic ticket sales compared with before the pandemic, studios left no marketing drum unthumped in releasing the movies. NYT > Business

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