Is artificial intelligence an unprecedented opportunity, or will it rob everyone of jobs and creativity? As we debate on social media (and perhaps use ChatGPT almost daily), generative AIs have also entered the arena of university communication. These tools—based on large language models that were optimized for interactive communication—can indeed support, expand, and innovate university communication offerings. Is artificial intelligence an unprecedented opportunity, or will it rob everyone of jobs and creativity? As we debate on social media (and perhaps use ChatGPT almost daily), generative AIs have also entered the arena of university communication. These tools—based on large language models that were optimized for interactive communication—can indeed support, expand, and innovate university communication offerings. Economics & Business Education Phys.org – latest science and technology news stories