Fans and brands have embraced the league, but rules have kept its growing financial success from fully trickling down to the players. Basketball, Women’s National Basketball Assn, All Star Games, Collective Bargaining, Wages and Salaries, Advertising and Marketing, AT&T Inc, New Balance Athletic Shoe Inc, Gray, Allisha (1995- ), Ishbia, Mat, Taurasi, Diana Fans and brands have embraced the league, but rules have kept its growing financial success from fully trickling down to the players. NYT > Business