Campaigns and social media often encourage people to make eco-friendly choices, like using less plastic or driving less. While these actions are important, focusing so much on what people do can distract from the much larger role that businesses and governments play in causing and solving environmental problems. Campaigns and social media often encourage people to make eco-friendly choices, like using less plastic or driving less. While these actions are important, focusing so much on what people do can distract from the much larger role that businesses and governments play in causing and solving environmental problems. Environment Phys.org – latest science and technology news stories